Star projects
Five projects, five disciplines. Hover a row for the visual, open it for the work.
Professionalized social media channels, including LinkedIn, Instagram, X.
Increased review platform traffic by 200% across Trustpilot, G2, and Capterra.
Increased followers by 235% and impressions by 120% across LinkedIn, Facebook, Instagram, X, and YouTube.
Increased partner marketing efforts, creating projects with companies, including Marriott Homes & Villas, Airbnb, Expedia, and others.
The full concept, architecture, and design process were handled solely by me, including implementing a marketplace and building a proprietary pricing tool by hand.
Full UX and UI design process done in Figma, Visual Studio Code, Vercel, and Supabase.
Produced two unique campaigns for the vineyards’ summer event series and seasonal menu.
Photo assets used on the property for flyers, posters, and decorative photography.
Launch campaign sold out collection in 72-hours, as well as pulling 50000+ website visitors on day one.
Campaign participation by 20+ high-profile fashion and culture influencers.
Featured on CBC Street Cents.
Working with Crane Apparel, I produced a found footage-style campaign ad focusing on the fine details of their SS apparel line. This was done using a Blackmagic Pocket Cinema Camera and edited in Adobe After Effects and Premiere.
Music was provided by a local artist selected by Crane Apparel.
This was in conjunction with their Foot Locker Canada campaign.
Motion
Scripted, edited and animated in Premiere Pro and After Effects. Everything here ran on owned channels.
Instagram reels
Hostfully AI Hackathon Series
Turning emerging technology into customer education, ecosystem adoption, and expansion opportunities.
As generative AI accelerated across the short-term rental industry, Hostfully’s customer community was trying to answer a practical question: was AI simply the industry’s latest hype cycle, or could it meaningfully improve the way property managers operated their businesses?
Hostfully was well positioned to answer that question. The company had an established customer base, an ecosystem of specialized technology partners, and internal Customer Success professionals with direct knowledge of how operators were beginning to use these tools.
The opportunity was to turn that expertise into a customer marketing program that could educate users while creating greater awareness and adoption of solutions available through Hostfully’s partner ecosystem.
I developed the campaign around business outcomes rather than AI itself. Instead of producing broad thought-leadership content about artificial intelligence, I worked with partners and internal subject-matter experts to identify practical applications relevant to Hostfully customers.
Where can AI eliminate repetitive operational work?
How can it improve guest communication?
Can it reduce administrative workload?
Can it improve marketing and direct-booking performance?
Which tools are actually useful for property managers?
Where does automation create genuine business value?
This created an education-first framework where relevant commercial solutions could be introduced naturally within the customer learning experience.
I owned the coordination and production of the initiative across internal teams and external partners. I worked directly with technology partners to select webinar topics, define useful educational angles, coordinate participation, and prepare sessions around concrete customer use cases.
Partnerships to identify relevant marketplace solutions and participating companies
Customer Success to incorporate practical expertise from team members familiar with different technologies and customer workflows
Sales to align educational programming with opportunities to introduce additional solutions to existing customers
I also developed the customer-facing messaging supporting the campaign, including webinar descriptions and social promotional copy.
The series was produced and hosted remotely using Hostfully’s webinar platform.
I coordinated the participating companies and internal contributors, managed the programming, supported speakers through the production process, and brought the individual sessions together under a consistent campaign narrative.
The result was not a collection of disconnected vendor presentations. Each session connected customer challenge, practical application, expert education, and relevant technology solution.
That structure allowed the campaign to remain genuinely useful to customers while simultaneously supporting partner exposure and commercial discovery.
A central objective was to demonstrate that customer education and revenue generation did not have to be competing priorities. Instead of leading with an upsell, Hostfully could first help customers understand a business problem and then introduce a solution capable of addressing it.
Customer education
Product and partner discovery
Marketplace visibility
Cross-sell and upsell opportunities
Customer engagement
Partner activation
Sales enablement
Customer Success engagement
Hostfully’s position as a trusted industry resource
This approach made expansion part of the educational journey rather than a separate sales interaction.
The campaign generated sufficient customer interest to expand into an additional installment featuring new partners, new subject-matter experts, and additional AI use cases.
The continued programming validated the underlying insight: Hostfully’s customers were interested in AI when the conversation focused on practical business outcomes rather than technology hype.
The AI Hackathon Series transformed a rapidly emerging industry topic into a multi-functional customer growth initiative.
It gave customers practical education, provided technology partners with qualified exposure to an existing SaaS customer base, created opportunities for Sales and Customer Success to introduce relevant solutions, and reinforced Hostfully’s role as more than a software provider.
Understand what customers are trying to accomplish, educate them around the problem, and make the commercial solution the logical next step.
Skills demonstrated
Customer Advocacy & Review Growth Program
Building a measurable customer advocacy engine across G2, Capterra, Trustpilot, and Facebook.
Hostfully had a strong base of customers interacting regularly with its Customer Success and Technical Support teams, but many of those positive customer experiences ended within private support channels.
At the same time, third-party review platforms had become increasingly important throughout the SaaS buying journey.
Prospective customers were using platforms such as G2, Capterra, Trustpilot, and Facebook to validate software decisions, compare providers, and assess customer satisfaction before entering Hostfully’s sales funnel.
There was an opportunity to systematically convert positive customer experiences into visible, credible, third-party advocacy.
I developed a structured review-generation program that connected Marketing with the two internal teams closest to customer sentiment: Customer Success and Technical Support.
Rather than relying on periodic mass requests for reviews, I created a more controlled campaign process that could be tracked, managed, optimized, and reported.
This allowed review generation to become an active growth channel rather than an occasional reputation-management exercise.
Customer Success and Technical Support were central to the program because they had direct visibility into customer satisfaction. I coordinated with both teams to identify opportunities for advocacy and created custom messaging that could be used to request reviews in a way that felt appropriate to the customer relationship.
Marketing provided campaign strategy, messaging, tracking, and reporting
Customer Success contributed relationship context and customer knowledge
Technical Support provided access to customers following successfully resolved interactions
Together, those teams created a repeatable pathway from customer success to public advocacy.
I managed campaigns across four independent platforms, which helped Hostfully build a broader and more resilient third-party reputation footprint.
G2 — strengthening Hostfully’s presence within one of the most influential B2B software research and comparison environments.
Capterra — increasing customer validation where prospective buyers actively compare property management software and evaluate purchase options.
Trustpilot — building broader brand credibility and strengthening Hostfully’s public reputation outside category-specific software marketplaces.
Facebook — expanding accessible social proof within a channel where customers, prospects, and industry participants already interacted with the brand.
I managed the program from messaging through performance reporting, which made the initiative measurable at both the campaign and platform level.
Developing custom review-request copy
Coordinating campaign activity with Customer Success and Technical Support
Managing review requests across multiple platforms
Tracking campaign activity and responses
Monitoring changes in review volume and ratings
Comparing platform performance
Reporting results internally
Refining outreach based on campaign performance
The value of the program extended beyond star ratings. Review platforms create highly structured, independent signals about a company’s products, customer experience, positioning, and reputation.
Increasing the volume and quality of Hostfully’s third-party customer feedback strengthened the company’s presence across traditional search results while also increasing the amount of authoritative customer sentiment available to answer engines and AI-assisted discovery tools.
The campaign therefore contributed to both reputation management and discoverability.
The initiative turned an existing strength, satisfied customers, into a measurable acquisition and reputation asset. Rather than treating customer advocacy as something that happened organically after a positive experience, Hostfully could intentionally activate it, measure it, and connect it back to business performance.
Greater credibility during software consideration
Stronger public perception
Increased visibility on software comparison platforms
Improved organic and answer-engine discoverability
Additional referral traffic
Increased revenue originating from review-platform channels
Better customer experiences lead to more customer advocacy, stronger market credibility, greater discovery, and more commercial opportunities. It demonstrated how Customer Marketing can create value well beyond retention by turning successful customer relationships into assets that influence prospects throughout the buying journey.
Skills demonstrated
Hostfully 10th Anniversary Global Growth Campaign
Transforming a company milestone into a 10-week integrated campaign generating 400K+ impressions, 200+ opportunities, and global customer engagement.
Hostfully’s 10th anniversary presented an opportunity to do considerably more than celebrate a company milestone. After a decade in the short-term rental technology market, Hostfully had accumulated something valuable: customers with meaningful success stories, an international workforce, an established partner ecosystem, experienced functional leaders, and executives who could speak directly to the company’s evolution.
Celebrate Hostfully’s first decade through customers, employees, partners, and leadership
Increase brand visibility and digital traffic
Generate new leads and commercial opportunities
Use Hostfully’s international team to expand the campaign beyond an English-only audience
I developed the anniversary into a 10-week integrated global marketing campaign designed to turn those assets into sustained market attention, customer engagement, and measurable pipeline activity.
Rather than concentrate the anniversary around a single announcement, I structured it as a 10-week countdown.
Customer advocacy
Executive thought leadership
Team-generated content
Live programming
Partner co-marketing
Promotional activation
International localization
This created multiple entry points into the campaign and allowed Hostfully to maintain momentum over several weeks rather than relying on the short attention cycle of a conventional anniversary post.
I personally organized the campaign across Hostfully’s internal teams, leadership, customers, and external partners. Because contributors came from throughout the organization, the project required coordination well beyond the Marketing function.
Executive Leadership — coordinated executives for social content highlighting Hostfully’s history, expertise, and perspective on the industry.
Functional Teams — integrated content and expertise from departments across Hostfully into the countdown.
Team Leads — organized a customer-facing anniversary webinar bringing together company leaders and their respective areas of expertise.
Customers — developed customer highlights and produced new testimonial content that positioned customers as part of Hostfully’s decade-long story.
Technology & Industry Partners — coordinated co-promotional campaigns that expanded distribution through Hostfully’s broader partner ecosystem.
International Teams — worked with native speakers within Hostfully’s global workforce to extend campaign visibility across four languages.
I managed these workstreams under one campaign calendar and messaging strategy while maintaining the ongoing 10-week publishing cadence.
Hostfully served an international market, so I wanted the anniversary campaign to reflect the company as it actually operated.
Rather than simply machine-translating English campaign material, I activated members of Hostfully’s international teams to communicate in their native languages.
This expanded the campaign across four languages, allowing Hostfully to reach international audiences through people who understood both the language and the market context.
The approach gave a global campaign greater local authenticity while maintaining one unified anniversary narrative.
Customers became one of the central voices of the campaign. I created customer highlights and coordinated the production of new testimonial material specifically for social distribution.
Customer advocacy
Social proof
Brand credibility
Prospect consideration
Sales enablement
Customer recognition
Instead of Hostfully simply telling the market what it had accomplished during its first decade, customers could demonstrate the company’s impact through their own experiences.
Three mechanics gave the campaign live engagement and reach beyond owned channels.
I organized an anniversary webinar featuring Hostfully team leads, creating an opportunity for customers and prospects to engage directly with the expertise inside the organization. The webinar attracted 300+ attendees.
To create an additional acquisition and engagement mechanism, the campaign included a cash giveaway. The promotion generated 500 entries, and was integrated into the broader anniversary program rather than functioning as an isolated promotion.
I also coordinated co-promotions with Hostfully’s partners. Partner participation extended campaign reach outside Hostfully’s owned channels while reinforcing the company’s position within a larger technology ecosystem.
The programming reinforced Hostfully’s position as an organization with expertise extending across the broader short-term-rental ecosystem, rather than simply a software vendor.
The 10th anniversary became more than a brand campaign. By coordinating Marketing, executives, functional leaders, international teams, customers, and external partners around one campaign architecture, I transformed a corporate milestone into a measurable brand, customer, and demand-generation program.
Sustained cross-channel distribution created more than 400K impressions throughout the campaign period.
Campaign content achieved a 42% engagement rate, demonstrating that the increased reach translated into meaningful audience interaction rather than impressions alone.
The campaign contributed to an 85% increase in traffic, converting brand activity into measurable movement toward Hostfully’s owned digital properties.
The campaign generated 200+ opportunities, connecting the anniversary initiative directly to Hostfully’s growth pipeline.
A strong company story can generate measurable business outcomes when content, customer advocacy, leadership, partnerships, localization, engagement mechanics, and conversion strategy are designed as one integrated campaign.
Skills demonstrated
Who I am
I’m a marketing specialist and creative director based out of Mississauga, Canada. For over 7 years, I have cultivated skills in customer communication, design, video, and studio production, as well as team and influencer management.
These skills were developed through studying at Metalworks Institute as well as working with multiple creators, small businesses, and corporations, including Shopify, Universal Music Canada, Hostfully, Community 54, among others. From the travel industry to the music industry, storytelling that connects has always been and continues to be my passion.
Past experience
Studied at Metalworks Institute in Business and Audio Engineering.
Trained internally at Shopify in customer systems and the development of internal marketing documents.
Developed an integrated marketing plan at Hostfully (SaaS), increasing their social media following by 235% and impressions by 120% in a 12-month period.
Trained in CRM tools of Salesforce, Hubspot, and others across industries.
Present-day skills
Trained in design and production tools, including Photoshop, Illustrator, Audition, Premiere, Pro Tools, Figma, Canva, and Photopea, among others.
Managed multiple organizations spanning projects as well as single-team projects as a team lead in customer communications, marketing, and customer retention.
UX design and UI research across one web app and two mobile app projects with full back-end functionality, database structuring, and implementing payment processing systems.
Capabilities
Experience
Senior Marketing Consultant
Engaged through DOGHAIR Technologies as Senior Marketing Consultant to Durham Family & Cultural Centre, a charity in Ajax serving Black and racialized families in Durham Region.
Wrote the website assessment: crawled every live page (32 pages, 198 sitemap URLs), checked all 384 links and 211 images, and read the analytics — 79% bounce, ~76% of visitors on phones, ~63% arriving from Instagram and Facebook.
Restructured the Squarespace site: unified the two event calendars, merged About Us, Board and Contact, and built All Services, Parents Hub, Sponsorships and Work With Us pages with URL redirects.
Set the redesign direction, replaced AI-generated imagery with real DFCC photography, and took all 16 linked pages through a WCAG contrast check on desktop and mobile.
Social Media & Content Marketing Consultant
Led social media, content marketing, SEO, AI-search optimization and digital growth for a K-12 education technology company serving districts, educators, students and families.
Owned multi-channel social and editorial strategy across LinkedIn, Instagram, Facebook, X, Bluesky, YouTube, Reddit, Quora and Medium, producing and repurposing written, visual and video content.
Developed foundational SEO and answer-engine visibility through keyword and topic strategy, on-page and technical SEO, internal linking, content architecture, FAQs, schema and indexing.
Monitored social, content, website and search performance while researching customer pain points, competitor positioning, K-12 trends and emerging conversations.
Community & Integrated Marketing Manager
Owned brand presence across LinkedIn, Meta, YouTube, X, Bluesky, TikTok and email, increasing followers 235% and impressions 120%.
Built email and lifecycle campaigns using audience segmentation, messaging and performance analysis on a Salesforce-based marketing stack.
Led review-platform strategy, increasing organic G2 and Trustpilot review traffic 200%, while managing partner marketing, customer stories, digital programming and events across Canada and the United States.
Produced end-to-end creative across copy, graphic design, video and event production, using analytics and A/B testing to improve performance.
Founder / Creative Director
Founder and lead Creative Director, specializing in content creation and event production.
Produced content for independent sports leagues throughout the GTA.
Merchandise and content production for influencers ranging from 15,000 to 1 million social followers.
Partnered with Warner Music Canada and Universal Music Canada for events.
‘A Lovely Day Party’ — a day party and culture event celebrating two years — sold out in one week and four days, with catering and alcohol services provided by Pretty Perfect Media.
Senior Support Advisor & Technical Content Writer
Managed concurrent merchant support workloads while troubleshooting platform issues and translating customer patterns into feedback for product, content and retention initiatives.
Led software onboarding and staff training while producing technical and marketing content for internal teams and prospective customers.
Support Advisor & Internal Copywriter
Supported ecommerce brands ranging from sole proprietors to enterprise merchants across live service channels.
Wrote technical copy for internal software and app integrations, onboarding documentation, staff training and product-launch communications.
Store Manager, Brand & Community Operations
Progressed to independently managing the Toronto storefront, overseeing daily operations, sales, Shopify ecommerce, opening/closing, customer experience and visual merchandising.
Worked directly under co-founder Daymon Green, gaining hands-on experience in streetwear curation, brand development, retail buying, merchandising and community-led marketing.
Produced and operated Finale Fridays, Community 54’s recurring platform for emerging designers, coordinating promotion, in-store execution and brand/customer engagement.
Identified and onboarded new brands while managing stock ordering and vendor relationships across independent labels and major brands including Nike, adidas and Supreme.
Let’s work
together
Open to full-time integrated marketing roles. Fastest route is email.
Best fit
Integrated or lifecycle marketing roles at SaaS and consumer brands.
Brand and content functions that need one operator across strategy, production and reporting.
Teams where marketing, support and product signals have to talk to each other.